Glossary

Contractor business glossary.

What's here

Short, plain-English definitions of the money, legal, sales and trade terms that come up when you run a home-service business. Each term has its own page with an example, the common mistakes, and links to the guides that go deeper.

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CallbackA callback is a return visit to fix a problem with work you already finished, usually at no charge because something about the original job didn't hold up. Each one costs labor, drive time and often parts, plus the paying job that time slot could have held.Cash flowCash flow is the money moving into and out of your business, and when it moves. Profit tells you whether your work makes money; cash flow tells you whether the money is in the bank when payroll, suppliers and taxes come due.Ceramic coatingA ceramic coating is a liquid polymer coating that bonds to a vehicle's paint, and often its wheels and glass, and cures into a thin, hard, glossy layer. It makes the finish slicker and easier to keep clean, but it won't stop rock chips or hide defects already in the paint.Change orderA change order is a written amendment to your contract that changes the scope of work, the price or the schedule, approved by the customer before the changed work starts. It records what changed, the added cost or credit, the new contract total and any new completion date.Close rateClose rate is the share of quotes or leads that turn into booked jobs over a set period. It's jobs won divided by quotes given (or leads received), times 100, and it's most useful split by lead source, job type and who quoted.Contractor license bondA contractor license bond is a surety bond that a state or local licensing authority may require before it licenses or registers a contractor. It protects your customers and the public, not you: if the surety pays a claim against your bond, you generally have to pay it back.Cooling-off ruleThe FTC Cooling-Off Rule gives buyers until midnight of the third business day to cancel certain sales made at their home, workplace or a seller's temporary location, for a full refund. It covers home sales of $25 or more and requires the seller to tell the buyer about the right to cancel.Cost of goods soldCost of goods sold (COGS) is what the work you sold in a period cost to deliver. For a contractor, that means direct job costs: materials, field labor with its payroll costs, subcontractors, permits and equipment rented for jobs. Revenue minus COGS is gross profit.Customer acquisition costCustomer acquisition cost (CAC) is what you spend on marketing and selling in a period divided by the number of new customers you won in that period. It tells you what each new customer actually cost to win.Customer lifetime valueCustomer lifetime value (CLV) is the total gross profit a customer brings your business over the whole relationship, from the first job through every repeat visit, repair and replacement. It tells you what a new customer is worth and how much you can afford to spend to win one.

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Paint correctionPaint correction is machine polishing that removes defects such as swirl marks, light scratches, water spots and haze by leveling a thin layer of the clear coat. Because it removes paint that never grows back, every correction uses up some of the finish.Payment termsPayment terms are the conditions on your estimate, contract and invoice that say when payment is due, how the customer can pay and what happens if they pay late. Common terms include due at completion, due on receipt, net 15 and net 30.Permission to operate (PTO)Permission to operate (PTO) is a utility's written approval to turn on a grid-tied solar system. It's the last step of the utility's interconnection process, separate from the building department's inspection, and the system should stay off until it arrives.Profit and loss statementA profit and loss statement (P&L), also called an income statement, reports a business's revenue, costs and profit over a period such as a month, quarter or year. It shows whether the work you did made money, not how much cash you have.Progress billingProgress billing is invoicing a job in stages as the work is completed, instead of sending one invoice at the end. Each invoice bills the part of the contract earned so far, either for reaching agreed milestones or by percent complete against a schedule of values.Punch listA punch list is the written list of small items still to finish or fix at the end of a job, such as touch-ups, missing trim or adjustments, that the contractor completes before the customer signs off on the work and pays the final balance.

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